How to Get Your Seller Reviews Up on Amazon

Why Y'all Need Amazon Client Reviews

Online reviews are the mod media world-of-mouth; they're immensely powerful and can have a huge affect on how your business concern is perceived. A study last year found that:

• 79% of consumers trust online reviews every bit much every bit personal recommendations
• 85% of consumers say that they read online reviews for local businesses
• 73% of consumers say positive customer reviews brand them trust a business more than

When you lot wish upon five stars, information technology makes no departure who you are – your business dreams come true! OK, in truth y'all'll need a lot more than wishing to obtain a great Amazon star count. In this post we'll talk about why Amazon customer reviews are important and the diverse ways yous can earn them (both legitimately and non-and so-legitimately).

What Amazon Customer Reviews Can Practice For Yous

Amazon reviews serve a few dissimilar purposes. Reviews can:

• Push on-the-contend buyers into a purchase
• Convince consumers to buy your production over alternatives
• Assure customers of quality
• Serve equally word of rima oris recommendations

Why Production Reviews Matter & the Human Hardwire

Studies have shown that word of rima oris is the most powerful marketing tool – even in an online historic period, when a fellow human being tells the states about something groovy, we listen with open ears. Although our lives are vastly different than our neanderthal ancestors, we aren't as far removed as nosotros think. Nosotros are still programmed to make choices based on the actions of others. At that place is safety in numbers with the herd mentality, and so when nosotros see a lot of people recommending an item and maxim they HAVE to have it, we tend to feel as well.

Equally someone who frequents Slickdeals, a website that aggregates the daily online deals, I've witnessed myself and many others fall victim to the herd mentality. Many silly purchasing decisions have been made all considering of a forum swarming with users proverb, "in for iii, what a great deal!" or "unbelievable price on these, they'll sell out chop-chop." This results in unnecessary, even down-right useless purchases – an outcome that many on the site dub the SD affect. The truth is that we're programmed to act quite sheepish.

Bah ram you, sheep aren't and then true (photograph courtesy net_efekt)

When information technology Comes to Getting Amazon Reviews, the More the Merrier

Social proof is some powerful stuff, and the more than proof you have, the more potent it becomes. An detail rated as 4.5 stars reviewed by ten people won't sell equally well as an particular rated as 4 stars reviewed by 300 people. More reviews await ameliorate, are more than convincing, and heave your visibility when someone searches for your product on Amazon.

Desire to drive even more traffic to your site? Check out our free guide!

How to Get Reviews on Amazon: 5 Tips

How practise you get legitimate, 100% authentic domicile-grown Amazon consumer reviews? Hither'south how.

one. Provide a great consumer experience. The majority of negative reviews involve consumers feeling misled nearly a production. Be honest almost what you're selling and provide as much authentic, precise information about your product equally possible to avoid any defoliation or simulated expectations.

two. Send follow-upward emails afterwards an Amazon purchase asking for feedback. Amazon asks for customer feedback following a purchase, just information technology's a generic email with naught special. Instead, send personalized review requests; ideally, you desire to send them shortly after they've received your product so its awesomeness is still fresh in their minds. You can even use a site like FeedbackFive or Feedback Limited to automatically send customized feedback asking emails. Arrive really piece of cake for users to leave a review by including a link.

3. Asking Amazon reviews via newsletter and social media. Chances are, the folks subscribed to your newsletter and your fans on Facebook already similar yous, so why not ask them for reviews? At that place's a decent chance they've already bought a product from you, so they can provide legitimate, positive Amazon customer reviews. In our commodity about getting reviews on Yelp, we noted that Yelp discouraged direct soliciting reviews. Amazon, on the other paw, is much more lax.

4. Reach out to users who reviewed like products. You tin can find users who have reviewed products similar to yours (even your competitor's products) by visiting your product folio, going to "Customers Who Bought This Item Also Bought" and "Customers Who Viewed This Item Also Viewed." These are your competitors, and you could do well simply taking note of them and reading their reviews (paying attention to what they practise well and what they fail at), and even checking out their website.

For the sake of our Amazon review-centered give-and-take, simply click for the "customer reviews" link and sort past newest reviews. Click the reviewer's name for their details.  If they provide contact info connected with their contour, you're in luck! Send an electronic mail.  If simply a name shows up, try contacting them on another social network similar Twitter or Facebook.

5. Solicit the top Amazon reviewers. Amazon holds a list of their top reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these top Amazon reviewers as well agree titles such equally "Top Ten Reviewer," or "Hall of Fame Reviewer," which are displayed alongside their reviews, making their reviews ultra-valuable.

We'll hash out how to observe these coveted super-star Amazon reviewers in our next section below.

How to Go Reviews from Top Amazon Reviewers

Snagging an cess from ane of these prize reviewers tin hateful big things for your Amazon seller account. These guys are the big mouth Billy basses of the Amazon world, and nosotros're going to evidence y'all how to reel them in.

Some of these Amazon reviewers make a living doing this – it's serious concern, and some may do as many every bit 100 reviews a month. Be prepared to offer your product for free in exchange for a review – depending on your product, this could be a pricey expenditure, then you'll accept to decide if this is a strategy you tin afford.

1. Find the tiptop reviewers. Kickoff nosotros'll scour the Amazon listing of Top Reviewers. You lot'll run into the page is divided into Height Reviewer Rankings and Hall of Fame Reviewers. Hall of Fame holds the long-time legacy reviewers, while the Top Review Rankings shows the best Amazon contributors at the current moment. Hall of Fame shows the reviewers' championship badges and accolades, although you can get this aforementioned info mousing over names in the Peak Reviewers department.

two. Search for relevant tags. Mousing over names in either section volition bring up the reviewer's almost used tags. Your goal will exist to observe pinnacle reviewers who accept used tags related to product or industry in the by, making them a perfect target.

3. Keep track of contacts. Next you'll want to compile a contact list. Fix to be excel-ent as you'll desire to go along all this info in a keen and tidy spreadsheet.

4. Fish around for emails. Many pop reviewers will have their email addresses on their profile page. If you don't see an email address, y'all'll accept to attempt reaching out via social media (Twitter, Facebook, etc.)

five. Reach out with a thoughtful electronic mail. Time to plead your example, then put on those puppy-dog optics! Explain to the target that you lot found their review on Amazon and that you'd like to ship them a production you lot believe they might exist interested in. Don't send out 1 soulless generic mass email – personalize the message showing that you've read upwards on the reviewer and seen their past reviews. Peradventure comment on one review you institute peculiarly illuminating or clever. Personalizing your letters greatly improves your chances of getting a reply, and then be sure to implement some considerate correspondence.

Tell them that you're hoping for an honest review of the product, although no obligation is required. Many won't answer to your email, and probably only around half volition review the product you ship, but that'due south the name of the game. Yeah, it's risky. But if your product is awesome and you know it tin earn great reviews, a few 5 star ratings from these height Amazon reviewers volition be HUGE.

6. Say thank you lot! One of my all time favorite books, How to Win Friends and Influence People (I swear, I'm not a self-help junkie, this is an eccentricity in my library), notes that all people crave sincere appreciation. Be sure to follow-up and thank the height Amazon reviewers for their thoughtful review – with sincerity of grade!

Getting Amazon reviews from Amazon's cream-of-the-crop critics isn't easy, but it'll pay off in the cease when you're rolling in gilt stars.

Rainbow Brite knows all virtually star ability

A Dissimilar Arroyo: Fake Reviews

Amazon is doing their best to combat imitation reviews, but honestly, they aren't doing a ton. In a style we're dealing with the same black vs. white chapeau trouble of whether or non yous should purchase Twitter followers, which is a tremendously controversial topic.

I believe it's best to give readers the full low down and let you decide for yourself which kind of lid yous'd similar to wear.

Every bit always, fake reviews can be obtained if yous've got the gut of a gambler. For falsified Amazon consumer reviews, you can check out…

• Fiverr. Fiverr is such a weird melting pot of shady bizarre offerings. The black market of cyberspace advertizement, you tin can find merely about anything for cheap on Fiverr, including artificial Amazon reviews.

• BuyAmazonReviews.com. Yes, information technology is real – you lot tin can buy Amazon reviews. It is trustworthy? Ehh… user discretion is most certainly advised.

Yes, y'all will go in trouble if you lot're found out – heck, you might become your unabridged Amazon account suspended. But great take a chance, great reward, you know the drill, so it'southward your call Saul.

How to Handle Bad Amazon Reviews

Information technology's tough making your living online – the web has a way of bringing out the worst in people as many users hide under the internet's veil of anonymity to spread slander they'd never dream of voicing IRL. Information technology's not a thing of if yous'll ever get a bad review – it's just a affair of when.

Prepare for the worst. You'll go bad reviews. Mayhap even really terrible ones. Criticisms may be indelicate, undeserved, or even downright brutal, and there's no cyberspace police who volition come around and slap those naughty complainers on the wrists. That means it'due south up to you to handle the situation. Nosotros suggest that you…

Have a cool down. Negative reviews tin sting, which is why your first step upon receiving a negative Amazon client review should be to but pace dorsum. Have a day or even several to cool down and so appraise the situation with a clear listen. Is there any merit to the review? Mayhap this is a clue to how you lot tin improve your product. Is it a pure emotional tirade? Other uses can sense a baseless rant, so while your star ratings may be afflicted, users who take the time to read your ane-star reviews may meet the senselessness of a bad review. If the review is blatantly emotional, these cool down days may be as beneficial for you as for the reviewer – they may be able to realize their earlier review was unreasonable and be open to editing it.

Approach with extreme caution. The side by side step is deciding whether or not to reply to a piece of negative feedback. Here's where things go tricky, considering the state of affairs can change depending on whether you are an Amazon reseller dealing with negative seller feedback, or whether the trouble is a negative product review.

• For Amazon Resellers: Start examine the issues the buyer had – can the problem be remedied? Consider offer refund or replacement. Buyers can remove feedback for upwards to 60 days after a review is posted, and then at that place's usually a chance of redemption.
• For Bad Amazon Product Reviews: Responding publically may add farther damage, peculiarly if others have the side of the reviewer. Look forward to burial this negative review with new positive ones. Amazon will remove a review in specific cases like those involving privacy violations or obscene language, just these situations aren't mutual.

Savour Those 5-Star Reviews!

We've done our best to provide you lot with the Amazon aptitude necessary to bring in great Amazon reviews. Do you have additional Amazon communication? Share information technology in the annotate section!

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Source: https://www.wordstream.com/blog/ws/2014/04/10/amazon-reviews